Since 2020 Alice Zilioli has been responsible in Roche Italy for the Marketing & Customer Innovation function, leading a transformation process of increasingly customer-oriented culture through the integrated solutions and services with a focus on digital Health and the development of Roche HealthBuilders open innovation programme for continuous access to innovation.

15 years experience within the pharmaceutical industry with roles of growing responsibility in Marketing, Market Access & Sales Force management, with track record in Digital Health, DTX, Omnichannel, Customer Engagement, RWE, Health Economics and Outcomes Research.

Passionate about innovation, digital & change management, she loves to embrace ever new challenges and collaborate with cross-functional teams and partners in the healthcare ecosystem with the ambition to improve patient experience and clinical outcomes.